Considering Advertising With Us?
As a business owner or manager, you want the most bang for your advertising buck. And, while many people look at radio as a poor option because the ads interrupt the listener’s experience, advertising on Christian radio is quite a different story! As you’ll soon see, businesses find advertising on Christian radio stations a great investment. While the listener base may be small, they are fiercely invested in their Christian radio station, like 88.5 JFM.
3 Reasons To Support Christian Radio Stations Through Sponsorship
1. Small But Loyal
According to a recent study by Jacobs Media Group, 90% of people listen to AM/FM Radio on a weekly basis. That’s surprisingly more than they watch TV and video, or log on to social media. On top of that, other research shows that, of those listening to Christian Radio, 71.8% of Christian radio station listeners prefer to purchase from businesses advertising on Christian radio stations. Our listeners will go out of their way to do business with you, just because you are a business Impact Partner of 88.5 JFM.
Because Christian radio stations are generally non-profits, listeners know that the companies who advertise with us are supporting their station. That’s why we call our advertisers “Business Impact Partners.” Listeners are also supporters themselves, continually sending in their own donations to support the station. They are heavily invested in the continuing strength of their Christian radio station. So, when they hear your advertisement on their station, you become “part of the family.”
2. Upbeat Listeners Are Upbeat Customers
When you listen to 88.5 JFM in particular, you will hear us say the phrase “Making Your Day Better.” This is our motto, and it perfectly reflects the music we play and the voices listeners hear on the radio. People of all ages and situations in life find encouragement through our message of hope, and carry that hope out through the community and into every business they visit. Wouldn’t you prefer to deal with upbeat customers who are always ready with a smile and a kind word? Don’t you think others, possibly other customers, would be drawn to a business which attracts these kinds of people?
3. Easy To Build Credibility And Trust
The biggest challenge for any business is building credibility and trust. Often, businesses attempt to do so by associating themselves with another brand. What better brand to associate with than one with fiercely loyal, upbeat listeners?